Ask a professional in the business what the key to success is in advertising, and you’ll most likely get an answer, “Nothing is more efficient than creative advertising. Creative advertising or vehicle wrap design is more memorable, longer-lasting works with fewer media spending, and builds a fan community…faster.”
But are creative ads more effective in inspiring people to buy products than ads that simply catalog product attributes or benefits? Numerous laboratory experiments have found that creative messages get more attention and lead to positive attitudes about the products being marketed, but there’s no firm evidence that shows how those messages influence purchase behavior. Similarly, there is remarkably little empirical research that ties creative messaging to actual sales revenues. Because product and brand managers—and the agencies pitching to them—have lacked a systematic way to assess the effectiveness of their ads, creative advertising has been a crapshoot.
5-Dimensional design – unlike any other type of advertising, that’s what you get with a vehicle wrap design. The front, the driver side, the passenger side, the roof, and the rear, these five sides of a vehicle make it possible to present a 5-dimensional advertisement.
Not just that! As an impressive visual communication where creativity is the key to its effectiveness, vehicle advertising also fulfills the five dimensions of creative media advertising – Originality, Flexibility, Elaboration, Synthesis, and Artistic Value. The creation of vehicle wrap design and graphics incorporates these five qualities on all its sides to maximize attraction to audiences.
Vehicle Wrap Design As Creative Advertising
“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer-lasting works with less media spending, and builds a fan community…faster.”
Vehicle wrap design and graphics are creative advertising. Its qualities and performances align with the definition of creative advertising:
- Memorable: A research discovered that 97% of their survey respondents can recall truck ads.
- Long-Lasting: A vehicle wrap design can last 4-10 years with the proper care and maintenance.
- Fewer Media Spending: In comparison with other advertising media (such as television, newspaper, magazine, radio, and outdoor ads), vehicle wraps and fleet graphics cost the least for a thousand impressions and yield the most impressions per dollar.
- Community Building: serve community
The Five Creative Dimensions Of Vehicle Wraps
A design that is rare and surprising is one of the primary factors in break-through and memorability in advertising. Sometimes it takes guts to be willing to stand out from the crowd. If you do it in a positive and surprising way, your wrap design will pay dividends (in the form of new customers) for years to come.
Flexibility means your design links your product and branding to ideas that will benefit your viewer. Of course not every person that sees your vehicle is in the market for your products or services, but you want to use flexibility to make those connections for those who are.
Elaboration can be either visual or text-based. For products and services targeted to consumers, a carpet cleaning company can depict a baby crawling on a clean carpet to elaborate the benefits of a clean carpet. For a commercial carpet cleaning company, they will often choose to elaborate on the benefits of their services with a few concise bullet points for those looking for additional information.
Synthesis often combines unrelated objects or visuals to tell a story. This is a tricky bit of advertising that typically works best in video, print, or web-based ads. Because you’ve only got a few seconds to engage a view with a vehicle wrap design, we recommend caution in the use of synthesis. For vehicle wrap design, you don’t want to make the viewer work to “get it”. They are not likely to give you that level of time and attention.
#5 Artistic Value
And of course the granddaddy of them all, artistic value. You want to attract the viewer and pull them in. The right choice of colors, fonts, design layout, imagery work in harmony to create a compelling “impression”. Throwing your brand up in someone’s face is never going to result in time and attention a well-designed vehicle wrap design will.
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