For those who want to undertake and create their own business, the trade of locksmith is a good profession. Demand is recurrent, which ensures a good flow of customers. However, there are some challenges that will appear and that need to be faced for the entrepreneur to be a successful key fob.
This is because, when managing their own business, the professional will be responsible for financial management, marketing strategies and the execution of the services offered. Interested in the subject? Check out the biggest obstacles faced by a professional locksmith and ways to overcome them!
1. Choice of stitch
Locksmith services may not even be requested by the same person every day, but it is sought by several people and companies simultaneously. Problems always happen: it’s the house key that we lost on the street, the car key that got stuck in it, or the lock on the door that got stuck and left someone trapped.
There are many everyday situations that demand the expertise of a professional locksmith. The job market for this profession is always in demand. That’s why a locksmith is a good profession. You can install your commercial point near supermarkets, housing developments or inside malls, for example. The important thing is to be in a place that guarantees visibility to your business.
Services offered by the locksmith
The services provided by the locksmith are the most varied. He can sell padlocks, copy car keys and change the lock secret, for example. Among the common services of the profession, a tip is to offer simple but differentiated products. Examples of this are keys with football team shields or colored ones.
Due to the emergence of new security technologies, today the work of the locksmith is not restricted to making copies of keys. There are a range of new solutions that these professionals need to know and offer their clients. By taking advantage of knowledge in locks and keys, you can improve your product range by offering other services also related to security.
Professional qualification required
Professionalization is essential and can be obtained through a locksmith course. However, in addition to that, the locksmith should seek to have some extra certifications to increase the range of services offered in their venture. One of the biggest challenges of the profession is to remain qualified, to always offer quality in the execution of services and a greater variety of solutions to customers.
A good way to differentiate your business is to take specific courses for automotive locksmiths, for example. They are a form of qualification that allows the locksmith to offer specialized and personalized services in your business. Also take courses on customer service, as the growth of your work is the result of the sum of the quality of services with a spectacular service.
2. Notions of administration
Having notions of administration, both financial and people management, will be essential for the success of the activity as a locksmith. That’s because proper financial management is what makes your business work. Cash flow, variable and fixed costs, customer portfolio, in short, a series of bureaucratic processes that demand good management.
Knowing how to deal with employees and customers is another characteristic challenge of the entrepreneurial profession. You can take a management course, even a basic one, that will help you solve these key issues. It is very important to know how to manage people, because, without a motivated and committed team, it is difficult to achieve the purpose of your business.
Expanding the customer base
Running a business is also about seeing opportunities. A great way to increase demand for your services and make your business grow is to establish partnerships. These partnerships would be similar to agreements, in which the customer who has more frequent demands pays you a monthly fee.
In this model, you need to evaluate how the contract will be: fixed monthly amount for a number of visits plus the cost of material for exchange, if necessary, is a good practice. The ideal audience for this type of service are condominiums and large companies. In addition, the practice of signing commercial agreements ensures the sustainability of the business. The mistake of many traders is depending on the street movement.
Another partnership that is also growing is that with car rental companies, which were impacted by the demand for mobile applications and by the change in behavior. Due to the crisis, many people chose to give up their own car due to the high cost of maintenance of the vehicles, as well as the tax rates on this asset. Research which of these companies are hot and sign up as an automotive locksmith service provider.
3. Quality of service
The service must have the same quality as the services provided, in order to guarantee customer loyalty. Therefore, it is important to know how to deal with people to serve them in the best possible way. If you’re not good at relating to customers, the tip is to hire a collaborator to perform this function.
A good service is able to make the customer recommend your services to friends and relatives. Keep in mind that bad service can make that person never come back or even make a negative “word of mouth” about your business.
Always work empathy
A precious and infallible tip is to always use empathy with your client. This means knowing how to put yourself in the shoes of the person who goes to your business looking for a solution. Listen to it for real, so you can better identify which are all the points that this customer needs support and, for sure, your service will be differentiated.
There are tactics that can be used to your advantage when contacting the customer. One is the smile in the voice. When the buyer is faced with a good-natured attendant, who is noticeable by the tone of voice, he creates identification and tends to leave more satisfied. Customers pay not only for the quality of service but also for the service provided.
4. Innovation of your services
Most locksmiths only provide basic services. To get out of the same, the entrepreneur must do research in the region to find out which solutions are not being offered by competitors. When there is a demand, you must make them available in your business.
Developing new products and services is a challenge for the profession. As the demand becomes more qualified over time, it is necessary for the locksmith to offer innovations that meet the needs of its customers. Diversify your product bringing the latest news in the sector.
Technology in security
To innovate in your business and leave your competition behind, also invest in offering security-oriented technology solutions. Due to the increase in crime, people have been looking more for devices that can inhibit the action of criminals.
In addition to the tetra key, you can work with electronic gates, presence sensors, and alarms, for example. These are products that are in more frequent demand, but there are others, with higher cost, that is demanded by more demanding customers. By diversifying your products and ensuring efficiency in services, your business will surely be recognized as a reference.
5. Marketing for microenterprises
Publicizing the products and services, as well as maintaining a good sales flow, are two of the biggest challenges for the professional locksmith. Participate in fairs and events in your industry and those you can serve. These moments are great for networking, showing the quality of your work, and prospecting more customers for your company.
Use social media
With the help of social networks, the locksmith is able to make more direct contact with his audience, being able to use devices such as budgeting through WhatsApp to increase sales. The important thing is to keep the public informed about your business, what services are offered and where the service point is located.
Also, use these tools to showcase your service: post photos, prices, promotions, and get testimonials from satisfied customers. The word of mouth will always be the best advertisement for any business, as people tend to trust what is recommended to them.
With social networks, the possibility of viewing your business is greater. So, ask your customers to rate the quality of your service and comment on their profiles on the networks. The chances of other people wanting to look to your company to solve a problem become greater.
Search for information on the internet to always stay informed about the movements and new trends in the sector. It is not enough to know that locksmith is a good profession. It is necessary to know the challenges and know how to overcome them to be successful in this area. For this, it is essential to seek training that provides the latest in the market and that you can do with flexibility. Thus, the entrepreneur will be able to face any obstacle that comes his way.
Another article on this blog that may interests you: